Last Updated: May 23, 2019

Privacy Policy


This Privacy Policy describes Drop Technologies Inc.’s (“Drop”) collection, use, disclosure, and protection of your information, including your personal information, collected or provided through our website (“Site”) and our mobile application (“App) and how we use information in connection with our services offered through the Site and App (collectively the “Services”).

By using our Site, App, Services, or otherwise providing us your information, you agree to this Privacy Policy and agree to be bound and abide by our Terms of Service found here. If you do not agree with any term in this Privacy Policy, please do not provide us your information or use our Site, App, or Services.

Our Site, App, and Services are not intended for individuals under the age of majority. We do not knowingly collect personal information from such individuals.

Information we collect

We may collect the following categories of information in connection with your use of our Site, App, and Services, including but not limited to:

  • Registration information: When you register for the Services, you will be asked for basic registration information, such as an email address and password.
  • Identification information: You may also be asked to provide identification information upon registration, including your first and last name, gender and date of birth.
  • Third party credentials: You may also provide Drop with certain credentials for third party payment services ("Third Party Sites") when you authorize us to connect to them on your behalf.
  • Information from Third Party Sites: When you agree to have Drop connect to any Third Party Sites on your behalf, in order to provide you with personalized Drop rewards, we will collect transaction-level data from the Third Party Sites via our Services. For example, if you register your chequing account or credit card account with us, we will collect the transaction details from your chequing account or credit card account in order to personalize rewards and determine for which transactions you are eligible to receive Drop points.
  • Contests and surveys: From time to time, you may be offered an opportunity to participate in a contest, survey, or other promotion. We may collect or you may submit information in connection with one of these promotions, such as your first and last name, contact information and any other required information.
  • Technical, device and navigational information: We may collect information about your interaction with our Site, App, or Services such as computer browser type, pages visited, average time spent on our Site, App, or Services, IP address, unique identifier of the device, device advertising identifier, operating system version and app version.
  • Location information: If you choose to use a location enabled aspect of the Services, we may collect location information from your device and will notify you of this collection. You may control or disable the sharing of location information via your device setting and/or the Services.
  • Social network information. You also may log in the Services through your Facebook account. If you log in through your Facebook account, you will be asked to enter your Facebook login credentials and we will ask that you grant us permission to (i) access and collect your basic profile information, including your name, email address, and age, and (ii) access your friend list to identify other members. If you allow us to have access to this information, then we will have access to this information even if you have chosen not to make that information public through your Facebook settings. Any third party social networking site controls the information it collects from you. For information about they may use and disclose your information, including any information you make public, please consult their respective privacy policies. We have no control over how any third party site uses or discloses the personal information it collects about you.
  • Other information: We may request or receive other information such as feedback, questions, comments, suggestions, or ideas to provide you with other benefits or to improve upon the Services. In such instances, you will be given the opportunity to provide or decline that information.

How we use the information we collect

We use the information we collect, including your personal information, for the purposes of:

  • issuing the promised rewards based on your spending with Drop partners;
  • offering and improving the Site, App, and the Services, including creating and personalizing offers and rewards;
  • responding to your inquiries about our Site, App, and Services;
  • analyzing usage of our Site, App and Services;
  • alerting you to software compatibility issues;
  • delivering any administrative notices or alerts and communications relevant to your use of the Services;
  • offering you other products, programs, or services that we believe may be of interest;
  • performing market research, project planning, product development, troubleshooting problems, analysis of user behavior, marketing and promotions;
  • conducting anonymized user analytics and industry benchmarking;
  • enforcing our Terms of Services and as otherwise set forth in this Privacy Policy; and
  • a transaction in connection with a merger, sale, of substantially all of our assets, or a corporate reorganization.

In order to allow you to use our Site, App, or Services, we may be required to verify your identity. To do so, we may, directly or through our service providers, use information you provide and verify it against our service providers’ databases or through other sources. We may use your information to verify your identity in the event you contact us for assistance with the Site, App, or Services. We may also use your information to pre-fill form fields on the Services for your convenience./p>

When you use the App or mobile versions of our Site, we may collect the unique device identifier assigned to that device by phone makers, carriers, or makers of the operating system (the "Device ID"). Device IDs allow app developers, advertisers, and others to uniquely identify your device for purposes of storing application preferences and other data.

We may use your Device ID to contact you directly through push notifications. Additionally, we may use Device IDs to monitor suspicious activity. For example, if we detect that a single account on a Site or App is being accessed from multiple devices, as determined by tracking the Device IDs that access an account, we may contact the user to ensure that such access has been authorized by the user.

Information we process may be transferred to, stored, and processed in, the United States, Canada, or any other country in which Drop or its affiliates, subsidiaries, or service providers maintain operations. By using and providing information to us through the Site, App, and Services, you agree and consent to the transfer, storage, and processing of your information to any such country in order to provide the Site, App, and Services.

How we disclose the information we collect

We may share your information with our affiliates and subsidiaries for the purposes of providing the Services. In connection with the delivery to you of any Drop Rewards that you may redeem, we may share some of your information with third parties in order to process the transaction you have requested.

We may share your information with our service providers to enable them to assist in fulfilling the requests you make or the transactions you conduct via the Site and App, including the operation of certain Site and App functions and the Services.

Drop and its service providers, may provide your information in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or as otherwise required or permitted by applicable Canadian, US or other law. We may also disclose information where necessary for the establishment, exercise or defence of legal claims and to investigate or prevent actual or suspect loss or harm to persons or property.

We may transfer any information we have about you as an asset in connection with a proposed or actual merger, sale, investment, or financing (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of Drop or as part of a corporate reorganization or sale or other change in corporate control.

We may license, share or otherwise disclose aggregate, de-identified or anonymous information about users or users’ engagement with the Services with third parties for marketing, advertising, analytics, research or similar purposes. For example, we may provide participating merchants or third-parties with aggregated or anonymized information relating to users’ engagement with the Services to allow participating merchants and other third parties to assess the results of their campaigns.

How we protect the information we collect

We take the security of your information seriously. We use technical, physical and administrative safeguards, such as, but not limited to, firewalls, encryption techniques and authentication procedures to maintain the security of your information. Unfortunately, no collection or transmission of information over the Internet or other publicly accessible communications networks can be guaranteed to be 100% secure, and therefore, we cannot warrant the security of any such information. More information on how we protect your information can be found on the Drop security page.

Your online access may be protected with a password you select. We strongly recommend that you do not disclose your password to anyone. We will never ask you for your password in any unsolicited communication (such as letters, phone calls or email messages).

Your choices

You have the option of receiving periodic Site, App, or Services related alerts, weekly summaries, notifications, newsletters, promotions, or other information via email. You may choose to sign-up or stop receiving alerts, summaries, newsletters and promotions by indicating your preference in your account profile or settings. You may also follow the unsubscribe instructions in the email you receive. Please note that certain Service-related messages that we send are necessary for the proper functioning and use of the Services and you may not have the ability to opt-out of those messages.

Third party offers, advertisements, and data collection

We may offer a number of separate products and services offered by third parties advertised to you on our Site, App, and through the Services. These third party offers may be complementary to your use of the Services and may be personalized based on information you provide to us, information we have collected about you, your transactions in your linked accounts, queries made through the Services, or other information. If you choose to use these separate products and services, provide information to the third party, or allow the third party to otherwise collect information about you, then their use of your information is subject to the applicable third party’s privacy policy and terms of service, not this policy. You should review the practices of the third party before deciding to use their service or provide them with any information.

As a user of our Site, App, and Services, you grant one of our service providers, Plaid, the right, power, and authority to access and transmit your data as reasonably necessary for Plaid to provide the Services. In addition, you acknowledge and agree that your personal information will be treated by Plaid in accordance with their privacy policy. You furthermore expressly grant Plaid the right, power and authority to (acting on your behalf) access and transmit your information, including personal information, as reasonably necessary for Plaid to provide the Service to you and Drop.

We may use third party service providers to help us analyze certain online activities. For example, these service providers may help us measure the performance of our online promotions or analyze Services activity. We may permit these service providers to use cookies and similar technologies to perform these services. For example, we use a service provider such as Google Analytics on parts of the Site, App, or Services to determine interest and other data to better serve our customers. To learn more about Google’s privacy practices, please review the Google Privacy Policy at If you prefer to not have your data used by this service provider through our Site, you may visit the Google Analytics opt-out page.

How we use cookies and similar technologies

To help operate the Site, App, or Services, enhance you experience, and collect information about online activity, we may place small data files on your computer or other device. These data files may be in the form of cookies, pixel tags, local shared objects, or other similar technologies. Cookies and similar technologies enable us to personalize our Site and Services for you. These technologies allow us to store and manage your preferences and settings, measure and analyze how you use our Site and effectiveness of our communications, offer targeted products, programs and services, and help us improve our products, services, and security. Information collected includes internet protocol address, operating system, browser specifics of your device, device characteristics, user ID, and specifics regarding your interactions with (i.e., the path you take through) our Site and Services.

Most browsers provide you with the ability to block, delete, or disable these technologies. If you choose to reject cookies or similar technologies, some Services may not be available or some functionality may be limited or unavailable. Please review your browser manufacturer’s help pages for assistance with changing your settings. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your device’s hard drive, clear GIFs are embedded invisibly on Site or App pages. We may use clear GIFs (a.k.a. web beacons, web bugs or pixel tags), in connection with our Site and App to, among other things, track the activities of Site visitors and App users, help us manage content, and compile statistics about usage of our Site and App. We and our third party service providers also use clear GIFs in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.

We use third parties such as network advertisers to serve advertisements on third-party websites, apps, or other media (e.g., social networking platforms). This enables us and these third parties to target advertisements to you for products and services in which you might be interested. Third-party ad network providers, advertisers, sponsors and/or traffic measurement services may use cookies, JavaScript, web beacons (including clear GIFs), Flash LSOs and other tracking technologies to measure the effectiveness of their ads and to personalize advertising content to you. These third-party cookies and other technologies are governed by each third party’s specific privacy policy, not this one. We may provide these third-party advertisers with information, including personal information, about you.

Users in the United States may opt out of many third-party ad networks. For example, you may go to the Digital Advertising Alliance (“DAA”) Consumer Choice Page for information about opting out of interest-based advertising and their choices regarding having information used by DAA companies. You may also go to the Network Advertising Initiative (“NAI”) Consumer Opt-Out Page for information about opting out of interest-based advertising and their choices regarding having information used by NAI members.

Opting out from one or more companies listed on the DAA Consumer Choice Page or the NAI Consumer Opt-Out Page will opt you out from those companies’ delivery of interest-based content or ads to you, but it does not mean you will no longer receive any advertising through our Site or on other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). Also, if your browsers are configured to reject cookies when you opt out on the DAA or NAI websites, your opt out may not be effective. Additional information is available on the DAA’s website at or the NAI’s website at

Our systems do not recognize browser “do-not-track” requests. You may, however, disable certain tracking as discussed in this section (e.g., by disabling cookies); you also may opt-out of targeted advertising by following the instructions above.

Access to your personal information

You have the right to access, update, and correct inaccuracies in your personal information in our custody and control, subject to certain exceptions prescribed by law.

You may request access, updating and corrections of inaccuracies in other personal information we have in our custody or control by emailing or writing to us at the contact information set out below. We may request certain personal information for the purposes of verifying the identity of the individual seeking access to their personal information records.

You may also access, review, and update much of the information you have submitted to us at any time via the Site, App, or Services. You may also choose to close or request that we delete your account for the Services at any time.

Changes to this privacy policy

We reserve the right, at our discretion, to make changes to this Privacy Policy from time to time, so please review it frequently. You may review our Terms of Services and Privacy Policy at any time via links on or from the App. Changes take effect immediately upon posting.

Contact us

If you have questions or concerns regarding this Privacy Policy, our security practices, our information handling practices or wish to access, update, and/or correct your personal information, please contact our Privacy Officer by email at or by mail at the following address: Drop Technologies Inc. Attn: Privacy Officer 120 Front St. East - Suite 200 Toronto, ON, Canada, M5A 4L9